Description

About Gray Media:

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WFSB:

WFSB Channel 3 Eyewitness News is everywhere. We're Connecticut's #1 source for the latest weather, including Connecticut's only LIVE Doppler radar, breaking news, traffic, and all the info you need to make it through your day.

Job Summary/Description:

Are you a digital-first sales leader born to dominate both the TV and digital landscape, not just selling, but being the full-service digital agency our clients turn to for transformational results? Do you live to craft groundbreaking multi-platform strategies, command the local market, and empower a team to achieve unprecedented success? At WFSB, the dominant #1 TV station (a CBS affiliate) in Hartford, we also power a rapidly growing, fully distributed independent station, WWAX, focused on local news and sports. We are the essential marketing partner for businesses, amplified by incredible partnerships like UConn and the Boston Red Sox, and a commitment to a winning culture that's second to none. We need a Director of Sales who can seize this opportunity with passion, an unwavering digital-first mindset, and a genuine commitment to cultivating a high-performing, supportive culture, all while leveraging an extensive suite of Gray Digital Media products to fundamentally transform client businesses.

Duties/Responsibilities include, but are not limited to:

What You'll Do:

• Lead a winning, digital-first sales team: Inspire, mentor, and coach a high-performing sales force across WFSB and WWAX, fostering a culture of accountability, innovation, and continuous growth across all platforms. You'll ensure every team member is a digital solutions expert and a strategic marketing partner.
• Drive robust local direct revenue: Develop and execute aggressive strategies to identify, pursue, and close significant new local direct business opportunities for both stations, always integrating powerful digital solutions to maximize client ROI.
• Be the full-service digital agency: You will lead your team to be the comprehensive digital marketing experts for our clients. This means deeply understanding their needs and leveraging our plethora of cutting-edge Gray Digital Media products - from targeted display and video to SEO/SEM, social media management, and connected TV - to build sophisticated, results-driven campaigns that get real results.
• Strategize and execute multi-platform campaigns: Craft comprehensive sales plans, set ambitious targets, and implement the tactics needed to exceed market share goals and outpace the competition for both WFSB and WWAX, utilizing our dominant market presence and diverse digital and broadcast offerings.
• Cultivate deep client partnerships: Build and maintain strong, lasting relationships with key clients, agencies, and our high-profile sports partners, positioning WFSB as the essential, trusted, full-spectrum marketing partner for their success.
• Innovate with digital at the core: Champion new products, creative solutions, and cross-platform opportunities that meet evolving client needs and solidify our position as a market leader in both traditional and forward-thinking digital media solutions.

Qualifications/Requirements:

What You Bring:

• Progressive sales leadership experience in media, with a proven track record of exceeding revenue targets.
• Deep expertise in both traditional and advanced digital sales strategies, with a strong understanding of how to effectively integrate multi-platform solutions and experience working with a broad, cutting-edge digital product suite.
• A natural leader who motivates and empowers teams across multiple stations, fostering a collaborative and competitive environment where people genuinely enjoy their jobs and embrace digital innovation.
• Exceptional business acumen and a knack for identifying and seizing new market opportunities, particularly in the rapidly evolving digital landscape.
• Strong analytical skills to interpret data, forecast trends, and make data-driven decisions that propel digital growth.
• Outstanding communication and presentation skills - you can pitch, persuade, and inspire, clearly articulating complex digital strategies.
• A proactive, urgent approach to sales, always seeking the next big win and the next digital solution.
• A passion for local media and understanding its vital role in the community, both on-air and online.

Why You'll Love It Here:

• Lead a Dominant #1 with Digital Edge: You'll be at the helm of WFSB, the dominant #1 TV station, leveraging established broadcast success to drive even greater innovation and growth, with a relentless focus on digital.
• True Digital Agency Power: This isn't just selling spots; you will lead a team that IS the full-service digital agency for clients, building comprehensive, impactful campaigns with a vast array of cutting-edge Gray Digital Media products.
• Culture is Our Priority: Our leadership is deeply committed to fostering a vibrant, supportive culture where every team member feels valued, enjoys coming to work, and has clear pathways for personal and professional success in a rapidly evolving industry.
• Multi-platform Impact: You're not just selling; you're shaping strategies across TV, digital, and exciting sports partnerships (like UConn and the Red Sox!), making a tangible difference in how our community connects and how businesses thrive.
• Dynamic, Future-Focused Team: Join a passionate, dedicated, and fun group of professionals who are serious about winning, supporting each other, and embracing the future of media sales.
• Community Connection: Make a tangible difference by helping local businesses thrive and serving the vibrant Hartford community, amplified by our unique sports relationships and dual-station, digital-first presence.
• Growth Potential: Gray Media is growing, and so are the opportunities for your career development and advancement within a company that invests in its people and its digital future.

Ready to lead a truly digital-first sales team, be the full-service digital agency for clients, and drive incredible growth for WFSB and WWAX while building an exceptional team culture? Let's connect!

If you feel you're qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

WFSB-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray's employees to perform their job duties may result in discipline up to and including discharge.