Description

Job Summary
The Director of Video Programming Strategy leads the development and execution of a data-driven YouTube programming strategy to grow and optimize a multi-channel portfolio. This role oversees content planning, performance tracking, and strategic analysis to inform programming decisions, prioritize investments, and drive audience and revenue growth.

The position serves as a YouTube subject matter expert, partnering closely with Editorial, Video, Marketing, Data, and Product teams to translate insights into actionable strategies. This is a hybrid work position.

 
Key Responsibilities
Strategy & Leadership
Develop and implement a comprehensive, data-informed YouTube programming strategy aligned with growth objectives
Partner cross-functionally to set programming priorities based on audience and business needs
Provide strategic guidance on platform best practices, features, and competitive trends
Translate insights into actionable recommendations for creative teams
Programming & Optimization
Research, identify, and pitch new programming verticals and growth opportunities
Build research frameworks for pilot development and ongoing series optimization
Oversee content slate planning to ensure balanced and optimized publishing cadence
Collaborate with optimization teams to improve release schedules, titles, thumbnails, and discoverability
Analytics & Reporting
Prepare regular performance reports and strategic recommendations for leadership
Develop creative performance lookbacks for pilots and franchises
Define and monitor key performance indicators (KPIs)
Analyze competitive landscape, monetization models, and growth strategies
Partner with Data and Product teams to build reporting dashboards and performance tools 
 
 

Requirements

Qualifications
Experience:

7+ years of experience in programming strategy, content insights, or optimization within a major media organization or multi-channel network
Proven track record of significantly growing YouTube channels in subscribers, views, watch time, and revenue
Skills & Abilities:

Exceptional analytical skills with ability to translate data into actionable programming strategies
Proficiency with YouTube Analytics, third-party analytics platforms, and data visualization tools
Strong strategic thinking and decision-making skills
Ability to manage multiple initiatives in a fast-paced environment
Excellent communication and presentation skills
Collaborative mindset with ability to influence cross-functional teams