Description
About
At KPCW, our mission is to inform, connect and inspire the Wasatch Back. We’re looking for a driven news digital specialist who can harness multiple forms of media to create compelling content across KPCW's digital platforms.
KPCW is the Wasatch Back's NPR member station and a top source for trusted local news, eclectic music and community engagement in Utah's Summit and Wasatch counties. The News Digital Media Director will collaborate with the news department, on-air content producers, the underwriting department and community development and marketing teams to produce digital content which furthers KPCW's mission. This position offers competitive pay, great benefits and the chance to work in a collaborative environment surrounded by mountain views.
Responsibilities
Collaborate, curate, source, create, prepare and edit content and materials for publishing and sharing across all KPCW digital and social media platforms
Aggregate and monitor analytics across digital platforms to identify trends, activity and engagement which informs news, production and marketing decisions
Collaborate with KPCW’s team of news reporters, content producers and other station staff to identify opportunities for developing digital content elements that will enhance the quality of our digital stories, on-air programs, strategic endeavors and other digital productions
Curating and distributing KPCW’s weekday and Sunday newsletter, "The Local," and other special email newsletters, as necessary
Work with underwriting and marketing departments to create and manage digital underwriting for the newsletter and digital platforms
Create original video content for YouTube and social media channels and work with the production department to provide online streaming for live broadcasts and special events
Ensure KPCW app and website content is current, relevant and accurate
Create and identify opportunities for connecting with our community and our audience via digital media channels
Maintain awareness of best practices in digital media creation and general website maintenance
Experience and Qualifications
Three years professional social and digital content experience required
Two years experience in a professional journalism environment
Experience with digital analytics/marketing, in particular GA4 and Google Ad Manager
Excellent written and verbal communication skills
Skilled in graphic, audio and video editing using Adobe Creative Suite or similar editing tools
Experience using website content management systems like WordPress, Grove or similar tools
Familiarity with Mailchimp, Constant Contact, iContact or similar email newsletter publication tools
Light coding experience (HTML, CSS, JS, PHP)
Benefits
Retirement plan with company match
Health insurance
Life insurance
Paid time off
Requirements
Experience and Qualifications
- Three years professional social and digital content experience required
- Two years experience in a professional journalism environment
- Experience with digital analytics/marketing, in particular GA4 and Google Ad Manager
- Excellent written and verbal communication skills
- Skilled in graphic, audio and video editing using Adobe Creative Suite or similar editing tools
- Experience using website content management systems like WordPress, Grove or similar tools
- Familiarity with Mailchimp, Constant Contact, iContact or similar email newsletter publication tools
- Light coding experience (HTML, CSS, JS, PHP)
