Description

PR and Marketing Director 

Please send Cover Letter and CV to Terryh@centerofthewest.org 

This individual will spearhead the organization’s transition to a next-generation strategic platform and mission to Cultivate the Enduring Spirit of the American West. They will articulate the Center’s evolving purpose, philosophy, and initiatives through a coordinated mix of communication tactics and can articulately act as Center representative with the public and the media and, specifically, to potential clients, employees, Board volunteers, and donors.

Job Duties: 

•         Designs and launches near and long term, cross-channel marketing plans and campaigns that align with the new strategic platform, leveraging traditional and digital media. 
•         Builds and nurtures strong relationships with media outlets, influencers, and online communities to amplify the Center’s narrative and serve as a representative as needed. 
•         Positions the Center as the national authority on “cultivating the enduring spirit of the American West,” while guiding stakeholders through the organization’s transformative vision. 
•         Oversees electronic media, including overall strategy for website and e-communications based on the Center’s strategic plan to reach defined metrics. 
•         Oversees social media strategy and content goals for Center’s general pages, including PR staff- generated and user-generated content. Monitors and responds to user comments and inquiries.
•         Drives awareness of Center activities to increase attendance and enhance reputation. 
•         Works directly with Center’s designated marketing firm as well as future partners in rebranding. 
•         Produces and distributes engaging and creative content (e.g., media alerts and news releases) using the web platform and other avenues in close collaboration with development, administration, curatorial, and education staff. 
•         Engages talent and expertise of Center’s Board Marketing Committee to create and share direction, tactics, and reports. 
•         Manages department budget. 
•         Recruits, retains, supervises, and evaluates Public Relations/Marketing interns. 
•         Works in partnership with the Multimedia Content Specialist to ensure consistent messaging and cohesive narrative for the Center through traditional and electronic media. 
•         Develops and directs internal and external communications, brand strategies, marketing and public relations strategies and campaigns across multi-faceted platforms to include website and the digital presence. 
•         Leverages consumer insights, understanding of marketplace and competitive dynamics, and other data to inform marketing decision-making and desired outcomes. 
•         In collaboration with Multimedia Content Specialist, identifies, manages, creates, and publishes high-quality digital content including e-mail, video, story banks, website content, and social media.
•         In collaboration with Multimedia Content Specialist, manages the user experience of the website including site navigation, content development, checkout funnel, and promotional campaigns. 
•         Stays up to date on the newest trends, tools, and insights within digital marketing, serve as a marketing technology resource, and advocate across the organization to optimize plans based on these insights. 
•         Articulates, prioritizes, leads, and implements a future vision for the digital space that aligns marketing technology with strategic goals, improves processes and performance, streamlines technology, and crafts new digital business models. 
•         Conceives and implements concepts, guidelines, and strategies in various creative projects and oversee them to completion. 
•         Revises content and presentations, approving/rejecting ideas, providing feedback to the team. 
•         Keeps team informed by compiling, analyzing, and reporting marketing results; and by forwarding plan projections and updates. 

Requirements

Competencies: 

•         Ability to meet schedules/deadlines
•         Excellent communication skills – written and verbal.
•         Ability to work collaboratively with staff and other departments.
•         Ability to work independently and as part of a team.
•         Efficient and able to manage multiple priorities.
•         Up to date on current and emerging technologies and digital landscapes

Supervisory Responsibilities: 

        Supervises Multimedia Content Specialist, Social Media Coordinator, and interns.

Required Education and Experience: 

•         A Bachelor of Science or Bachelor of Arts degree in a related field (marketing, advertising, journalism, English, communications, public relations, etc.) or at least five years’ experience is required.
•         Previous non-profit organization experience preferred.
•         Previous managerial/supervisory experience appreciated.
•         Must possess an excellent, documented command of computer technology.
•         Must be articulate and have strong spelling and grammar skills.
•         Must exhibit exemplary interpersonal skills, diplomacy, loyalty, and mature judgment.