Description

Lead strategic marketing and communications across Penn Highlands Healthcare as the next System Director of Marketing & Public Relations in picturesque Pennsylvania!

The Position

• The System Director, Marketing & Public Relations, will provide strategic leadership in developing and executing innovative marketing and public relations initiatives that support the growth and expansion of the organization's service lines.
• Reporting to the Chief Business Development Officer, this leader will oversee a team of eight direct reports.
• Key priorities include evaluating and enhancing internal communication strategies, expanding the organization's digital and social media presence, leveraging AI-driven marketing opportunities, and developing targeted campaigns that increase awareness and growth of priority service lines, including Behavioral Health and Emergency Services.
• The ideal candidate will be an energetic, self-motivated healthcare marketing leader who thrives in a fast-paced environment and requires minimal direction. They will possess exceptional interpersonal and leadership skills, a passion for coaching and developing emerging talent, and a strategic vision for enhancing the organization's brand, employee engagement, digital presence, and service line growth through innovative marketing solutions and emerging technologies such as AI.
• This is a full time, onsite position. No option for remote or hybrid work.

Requirements

• Bachelor's degree required; Master's degree preferred.
• A minimum of five years of experience in marketing, public relations, and/or fundraising is required in a hospital setting, preferably system level.

The Organization

• Penn Highlands Healthcare is a community-based, nonprofit health system dedicated to providing exceptional healthcare services across northwestern and central Pennsylvania. Guided by local leadership, the organization believes healthcare is best managed by board members who live and work in the communities they serve.
• The health system provides residents with access to leading hospitals, employed and affiliated physicians, a nursing home, home health services, and a comprehensive network of outpatient and specialty care providers. Each facility serves as one of the largest employers in its community and plays a vital role in the region's economic and social well-being.
• With 705 inpatient beds across its hospitals and long-term care facilities, nearly 5,000 employees, and more than 500 physicians, Penn Highlands Healthcare delivers care throughout a 34-county service area and continues to expand access to high-quality healthcare services.
• Penn Highlands Healthcare is comprised of Penn Highlands Brookville, Penn Highlands Clearfield, Penn Highlands DuBois, Penn Highlands Elk, and Penn Highlands Huntingdon, working together to provide coordinated, patient-centered care close to home.
• Committed to excellence in quality, safety, and service, Penn Highlands Healthcare continues to invest in its people, facilities, technology, and clinical programs to meet the evolving healthcare needs of the communities it serves.

The Community 

• Nestled among the scenic rolling hills of north-central Pennsylvania, DuBois offers the perfect blend of small-town charm, natural beauty, and modern conveniences, making it an ideal place to live, work, and raise a family.
• Conveniently located within driving distance of several major metropolitan areas, DuBois is approximately two hours from Pittsburgh, three hours from Cleveland, and four-and-a-half hours from both Washington, D.C., and New York City, providing easy access to world-class dining, entertainment, professional sports, and cultural attractions.
• Surrounded by the breathtaking landscapes of the Pennsylvania Wilds and located near the Allegheny National Forest, the region is an outdoor enthusiast's paradise. Residents enjoy year-round recreation including hiking, camping, fishing, boating, kayaking, canoeing, hunting, skiing, snowmobiling, and wildlife viewing.
• The area is home to numerous lakes, scenic waterways, and five nearby Pennsylvania State Parks, offering endless opportunities for outdoor adventure, weekend getaways, and family activities throughout every season.
• DuBois boasts an affordable cost of living, highly rated schools, welcoming neighborhoods, and a strong sense of community, providing an exceptional quality of life for individuals and families alike.
• With a thriving local economy, vibrant downtown, and abundant recreational opportunities, DuBois combines the benefits of a close-knit community with convenient access to the amenities of larger cities, making it one of central Pennsylvania's most desirable places to call home.